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Concern about global climate change and the desire to reduce CO2 emissions is pushing tire makers to look for ways to improve their products' performance.The result is new tires with names like "Ecopia", "Efficient Grip" or "EnergySaver." Tire makers from 42 countries put their latest innovations on display at the Essen Tire Fair, giving drive it! a chance to investigate the technologies behind the new greener tires.
Inside It! The EU's New Tire Label - A Tire Primer | Drive it!
Inside It! The EU's New Tire Label - A Tire Primer | Drive it!
Why tires and suspension are key to winning races | drive it
Why tires and suspension are key to winning races | drive it
Examine it!: Renting Instead of Owning - Private Car Sharing | Drive it!
Examine it!: Renting Instead of Owning - Private Car Sharing | Drive it!
Examine it: The Sensible Car Award | drive it!
Examine it: The Sensible Car Award | drive it!
Electric Car Volvo C30 Electric | Drive it!
Electric Car Volvo C30 Electric | Drive it!
Speedy sports car: Jaguar XKR-S Coupe | drive it!
Speedy sports car: Jaguar XKR-S Coupe | drive it!
The Mercedes SLS AMG Coupe Formula 1 Safety Car | drive it!
The Mercedes SLS AMG Coupe Formula 1 Safety Car | drive it!
REIFEN No.1 in tires and more - 05.06. - 08.06.2012 (Reifenmesse in Essen)
REIFEN No.1 in tires and more - 05.06. - 08.06.2012 (Reifenmesse in Essen)
The Techno Classica in Essen | Drive it! vintage!
The Techno Classica in Essen | Drive it! vintage!
drive it!: The Motor Magazine | drive it!
drive it!: The Motor Magazine | drive it!
drive it!: The Motor Magazine | drive it!
drive it!: The Motor Magazine | drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
drive it!: The Motor Magazine | drive it!
drive it!: The Motor Magazine | drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Essen Motor Show 2011 | drive it!
Essen Motor Show 2011 | drive it!
Drive it! from 11.09.2012 | Drive it!
Drive it! from 11.09.2012 | Drive it!
Drive it!: The Motor Magazine | drive it!
Drive it!: The Motor Magazine | drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it! from 05.06.2012 | Drive it!
Drive it! from 05.06.2012 | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it! from 31.07.2012 | Drive it!
Drive it! from 31.07.2012 | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
Drive it!: The Motor Magazine | Drive it!
drive it!: The Motor Magazine | drive it!
drive it!: The Motor Magazine | drive it!
Drive it!: The Motor Magazine 10.07.2012 | Drive it!
Drive it!: The Motor Magazine 10.07.2012 | Drive it!
Inside it! All-wheel drive in Mercedes commercial vehicles | Drive it!
Inside it! All-wheel drive in Mercedes commercial vehicles | Drive it!
Motorshow Essen Impression 2009 (cars, bikes)
Motorshow Essen Impression 2009 (cars, bikes)
2025 Essen Motor Show | Eindrücke Car Walk & Pressekonferenz
2025 Essen Motor Show | Eindrücke Car Walk & Pressekonferenz
Audi Sound Plus: Drive it, hear it, like it!
Audi Sound Plus: Drive it, hear it, like it!
Test drive: The Mini SD Coupé | Drive it!
Test drive: The Mini SD Coupé | Drive it!
Present it! Mercedes G-Class | Drive it!
Present it! Mercedes G-Class | Drive it!
Picture it!: Nissan Leaf | Drive it!
Picture it!: Nissan Leaf | Drive it!
present it! Audi A5 | drive it!
present it! Audi A5 | drive it!
present it! The Mini Coupe | drive it!
present it! The Mini Coupe | drive it!
examine it! LA Auto Show | drive it!
examine it! LA Auto Show | drive it!
Test it! The Fiat Freemont | drive it!
Test it! The Fiat Freemont | drive it!
test it! Lexus CT 200h | drive it!
test it! Lexus CT 200h | drive it!
Present it!: Porsche 911 Cabriolet | Drive it!
Present it!: Porsche 911 Cabriolet | Drive it!
Present it! Seat Toledo | Drive it!
Present it! Seat Toledo | Drive it!
admire it! Bentley GTC | drive it!
admire it! Bentley GTC | drive it!
Present it! Mercedes E 300 Bluetec- Hybrid | Drive it!
Present it! Mercedes E 300 Bluetec- Hybrid | Drive it!
Examine it!: Ford Eco Driving Event | Drive it!
Examine it!: Ford Eco Driving Event | Drive it!
examine it! VW at the Expo in Shanghai | drive it
examine it! VW at the Expo in Shanghai | drive it
admire it! The Audi R15 Plus | drive it
admire it! The Audi R15 Plus | drive it
Present it!: Bentley Continental GT V8 | Drive it!
Present it!: Bentley Continental GT V8 | Drive it!
compare it!  Renault Fluence vs. Skoda Octavia | drive it!
compare it! Renault Fluence vs. Skoda Octavia | drive it!
Compare it!: Mercedes SLK - BMW Z4 - Audi TT | drive it!
Compare it!: Mercedes SLK - BMW Z4 - Audi TT | drive it!
Spot it! The Caravan Salon 2012 | Drive it!
Spot it! The Caravan Salon 2012 | Drive it!
Compare it: Porsche Panamera S Hybrid - Mercedes S- Class S 250 CDI BE | drive it!
Compare it: Porsche Panamera S Hybrid - Mercedes S- Class S 250 CDI BE | drive it!