» Deutsche » Welle » Germany » DW-TV » Video » The » Day » Klaus » Jost » Intersport » sporting » goods » business » World » Cup » sponsoring
Klaus Jost is one of the most influential figures in the sporting goods business. He says playing football is tougher than his job as CEO of sports retailer Intersport. Now he's hoping he's sponsoring the right teams at the World Cup.
Klaus Jost is one of the most influential figures in the sporting goods business. He says playing football is tougher than his job as CEO of sports retailer Intersport. Now he's hoping he's sponsoring the right teams at the World Cup.